In this interview, Bob Fabbio, Founder & CEO at eRelevance Corporation discusses how an integrated approach to engage customers through numerous digital channels is important and how conversational interfaces are an important DX catalyst to engage customers. Question : Tell us about your product/business and your specific role. Answer From Bob Fabbio : I am the co-founder and CEO of eRelevance. eRelevance provides a game-changing suite of tech-powered consumer engagement services to small- to medium-size businesses (SMBs) to help them grow in a cost-effective way. Our services eliminate the need for SMBs to use complex marketing software or expensive marketing consultants. Our vision is to forever change small businesses by delivering big-company consumer engagement to small business as an affordable, turnkey service. We’re powering the growth of more than 1,300 SMBs by driving more demand from customers and prospects, lowering their advertising costs and improving lead conversion. Question : What is the core issue your product/technology aims to address and what sets it apart from the other players in the market? Answer From Bob Fabbio : SMBs struggle to grow in a cost-effective way. They spend time and money email blasting their existing customers to generate more business. But, unfortunately, these efforts don’t generate enough business. So, then they spend money on advertising to try to find new customers—only to learn this is an expensive way to grow a business. And irrespective of where the leads come from—customers or new prospects—their staff lacks the time and tools to follow up on a high percentage of leads. With our suite of services, we’ve uniquely changed the game for them in terms of their ability to grow and thrive by driving more demand from their customer and prospect databases, lowering their advertising spend, and improving lead conversion. Question : What’s the one industry, sector or role that your technology is most relevant to? Answer From Bob Fabbio : We are currently focused on elective healthcare practices and mortgage brokers and lenders. Question : What are some of the common challenges your customers approach you with? Answer From Bob Fabbio : Our clients typically operate with small staffs that lack the time and tools to keep up with the number of responses our consumer engagement campaigns generate. That’s why we recently launched eRelevance Connect, a follow-up service that quickly bridges the gap from customer and prospect interest to converted revenue. It ensures our clients don’t miss out on that crucial window when someone is highly interested in scheduling an appointment. Connect uniquely engages consumers to increase conversion and minimize lost revenue. Read the full interview of Bob Fabbio, Founder & CEO at eRelevance Corporation on The Digital Enterprise.
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March 2020
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