Michael Friedin is the Chief Strategy Officer of Hot Paper Lantern, a consultancy that fuses deep expertise in marketing communications with technology solutions to help brands navigate the complexities of the digital economy. In this interview, Mike discusses the challenge of establishing a digital footprint and and how microservices and digital enablement are the future.
Question : Thank you so much for taking our questions! Tell us a little about your business and your specific role? Answer From Michael Friedin : The launch of Hot Paper Lantern is the fruition of our transformation from a media focused professional services firm to a diversified, modern agency. The main focus of the business now is consulting, marketing services and digital enablement. My role is Chief Strategy Officer – Global Digital Lead and Head of Innovation. Question : When did you first realize that you had an issue that needed a digital solution? What was the nature of the problem you set out to solve? Answer From Michael Friedin : I was brought in from Accenture in early 2016 as Chief Digital Officer to create and drive our digital transformation. Many agencies that work in our space have been undergoing massive change to their organization and operating models to compete with the competitive challenge of both consultancy growth and insourcing by clients. The initial business challenge was establishing our digital footprint and transformation road map, building out a strategy and standing up an organization with a unique and distinctive offering as a modern agency partner. This included upskilling talent, investment in our MarTech stack, and driving our brand credibility as a business partner that offered deeper capabilities in strategy, customer experience, marketing technology and analytics. We accomplished that which led to our spin off of HPL. The primary business challenge today is the shifting business landscape and that’s where we are placing our bet on Microservices and Digital Enablement: this includes faster and more agile product development, predictive analytics, and enhanced configurations to create novel, disruptive stacks. This is a result of over a dozen ventures and partnerships we have created in the last few years. Question : What were the challenges you faced at the time as you began the process of evaluating solutions? Answer From Michael Friedin : Volume and variety of needs, competitive benefit and skill set. It’s also a challenge to compete for talent in this market. Read the full interview of Michael Friedin, Chief Strategy Officer at Hot Paper Lantern on The Digital Enterprise.
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March 2020
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